blog Social Media Writing

Brand Yourself As An Author Before Your Book Launch

One question I frequently get asked from new authors is, “My manuscript has been accepted by the publisher but I am clueless about how to market my book. I know it mostly depends on me, but I am hardly active on social media. I don’t know where to begin and I fear it is too …

blog Social Media

Content Marketing Is The Present & Future Of Marketing. Read To Know More.

We are a generation that is consistently moving away from 9 to 5 jobs and owning the hustle. More and more amongst us are taking up entrepreneurship and walking over to the uncertain side of life. Letting go of the security of monthly salary is not easy, to say the least. Moreover, there is a …

blog Social Media

How important is social media presence for an author?

Over the years of interacting with debut authors from the Indian literary scene, one thing I have understood is that like in everything these days, social media plays a huge role in promoting the book and its author. I personally know authors who are extremely active on the social media circuit, promoting their books which have become …

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Mistakes Bloggers Make Which Affect Reading Experience On Their Blogs

I used to think this is an OCD I suffer with but with time I have come to know that this is a common problem – not all blogs prove to be a great reading experience. Now, one might argue that that content is what should be focused on (content too is one of the …