Hey there, business owner! You are doing so well. You have a great sellable product with a tangible business plan. There is no stopping in. Go, tiger!

But, does your business plan have a blog? Did you know that a blog section in your website has the potential of increasing your business? Not only does your business get spoken (or read, shared) about, a blog also puts you and your business at a place of subject matter expert. In a time of fast changing social media rules, what will remain with you forever, is that website and the content you share on it.

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I know reels are in trend now and that is where all the publicity and the marketing happens. But you see, content that you share on platforms owned and governed by others are not reliable. Apps and websites can get banned, or just close down. What do you do then? Take your content to another platform? Or perhaps, share your content on multiple media hoping they wont all shut down at the same time? Let’s be honest. That’s not feasible.

Your website is your own until you decide you don’t want it. All the original content you share there will always be yours. It is also a one-stop destination for your existing and prospective clients to go to for anything about your business. The buzz word from time-to-time is that blogs are dead but look around, content sharing apps keep coming and going, and the ones that stay change their algorithm constantly making it difficult for your content to get the visibility it needs and deserves.

But before a blog, the website itself requires unique and attractive content.

So what does one do? Start blogging? Well, yes. Let me tell you the advantages your business will have because of a blog that has strategically planned, created, and curated content.

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Have you explored #bloggingforbusiness as a part of your marketing strategy or do I need to convince you?

— Samarpita | Editor – Content Writer – Coach (@samarpitadotin) February 22, 2022

1. Helps drive traffic to your website

When your business has a blog, potential customers become aware of your brand and the product(s) long before they make the actual purchase. This will drive traffic to your website and many of these people shall end up exploring the rest of the website. Your hits increase, as does brand awareness.

2. The same traffic can be converted into leads

When potential clients land on your website, they do more than increase hits. They become acquainted with your products/services, and with time, have the potential to convert to direct customers.

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3. Establish yourself as an expert

The content shared on the blog section of your business website holds the power to establish you as an industry expert. What you have to say and how you say it will leave a lasting impression in the customer’s mind. And when they have to recall a product to buy or suggest to somebody, its your brand that will come to their minds.

4. The blog’s content can be repurposed for social media

The content that is shared in blog posts on your business website would be at least 500 words long, each. That is a lot of information which can be broken into pieces and repurposed to share in social media with the link. So not only on your website or through google search, you can establish yourself as an industry expert even on social media.

5. Develop new sales funnels

This is most interesting and still a lot unexplored. Once you have established yourself as an industry expert, you can develop new sales funnels that you can introduce to loyal customers.

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6. Search Engine Optimisation

Clever and correct usage of SEO will place your product/services on the top of Google search results, making your website the obvious link to click on for potential customers.

7. Encourages Interaction

Blog posts aren’t just words you write and let go out in the world. They invite comments and thus have the potential to begin conversations between your brand and a potential customer. Once the interaction begins, your content team would strategise on which direction to take it to so that it reaps benefits for your business.

In short, blogging also helps:

• Grow online traffic.
• Nurture and convert customers.
• Keep current customers engaged.
• Differentiate you from other similar businesses.
• Grow demand and interest in your products or services.

Why does your business need a blog?

• Blog/website will always belong to you until you decide otherwise. Insta/FB can be shut down or banned any day, or they might decide to change their rules.
• Keep your audience updated on your business
• Great for building long tail and driving traffic
• Improve internal linking
• Educate customers about your industry/product
• Easy social exposure
• Grows your email list
• Can generate leads
• You can repurpose blog content for social media

Does the idea of a social media presence scare you? Truth is that your brand/business needs to be online but the process doesn’t have to be overwhelming. You can hire our services for assistance with this. Drop us a line and ask for the different ways we can make social media easy for you.

Drop me a line at editor@samarpita.in to begin a discussion about creating content for your website blog.  Follow me on Instagram at @samarpita and on twitter at @samarpitadotin to learn more about the content industry.

If you are looking for an excellent manuscript editor, someone to create content for your business, or an expert to help build your personal or professional brand on social media, then look no further and connect with me at editor@samarpita.in I can be followed on instagram at @samarpita and on twitter at @samarpitadotin.

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Read my ebook WRITE. EDIT. PROMOTE. to learn the basics about becoming an author – from writing your own book, to editing your first draft, and to promoting your book yourself! You can also read my ebook How To Write A Story Effectively and learn some valuable lessons about how a story can go from average to extraordinary. This book is part 1 of the series.

In fiction, I have two short stories for children in an ebook called Bedtime Stories.